Link building is not new and the reason is the internet has been built on links to one site or another. No matter where you go, or on what site you land, you will find links on that site pointing to another site somewhere else. These links are on these sites for a reason, and the reason normally is, there is always a chance the visitor is interested in a product or information that is related to the site they are visiting. Now, this is where building links becomes real interesting.

Have an SEO Consultant build your links

There are millions of different sites on the internet, but when building links for your site, you will only want to focus on a few of them. The reason is you don’t want to build links on a site that sells shoes, if your site sells lighting equipment. If your site sells cameras, you don’t want to build a back link on a site that sells staplers. There is a process in which you will need to follow in order to be successful when you are link building. To begin with, many SEO consultants will offer this service as a part of their package because this is a very effective way of driving traffic.

If you have not gone out and hired a professional to take care of this service for you, it’s time you learned how to get started and build some inbound links on your own. The great thing about link building is you are building links that will drive traffic to your site, and you can choose any type of wording or anchor text that a visitor can click on to drive them there. So, let’s talk about how this is done. We will start with article directories, because they have been around for a while and many SEO consultants like to use them as well.

Let’s say you have a website on golf clubs. What you can do is write articles on clubs, cases, balls, covers, bags, and anything else you can think of. When submitting these articles to directories, they will allow you to put anchors in the text that will link back to your website. Now, your site might be called ‘Bob’s golf clubs” but the article could be about golf balls. In the text you could use any keyword in the article to link to. The pros will link to something that says something about their site like “golf supplies.” What this tells the search engine when they crawl this article is, “golf supplies at Bob’s golf clubs” and this is the power in link building. A professional SEO consultant will in a position to advise you on the best words and where to link from.

There are many places you can go to begin your link building process, but there are some things you will want to know up front and the first is, unless you know just what you are doing, you could actually do more harm than good. The reason I say this is, if you build a link with a site that is not a quality site, you take the chance of tagging your site and that will not get you any visitors.

The other thing is the time you will need to invest in link building is intense. This is an ongoing process and needs to be maintained. Hiring a professional link builder for SEO will benefit you in the long run because this is the type of work they excel in and you will see the results, sooner than later. Link building is a very important part of SEO and you don’t have to go far to see how effective it is for other sites, the question is how effective can it be for you.

Using WordPress CMS is easy to create your own links on your website, you can create them via either using the “link” button above your text area in your post and pages, or via a menu which can be custom or main. I would advise on using proper URLs with meaning in them to ensure you get some additional credit for key words appearing in your URL i.e yourdomain.com.au/seo-consultant

A way to deal with old pages that are not in existence any more is to do what is called a 301 redirect.  A 301 redirect can be done via a .httaccess file or via a plugin/widget inside WordPress CMS.  This way you can manage your redirect without any technical knowledge what so ever. 301 redirect a safe way of permanently moving a page to a new one.

Also, from an SEO perspective, a 301 redirect will pass on the credibility to the new page.

Top 3 URL redirect plugins for WordPress

Simple 301 redirects

On WordPress Website: Simple 3o1 Redirects

Simple to use and works every time.

Here is the admin screen of the plug in to show you that it’s simple, a link that would be landing on, and a URL that it should be redirecting to.

Redirection

On WordPress Website: Redirection

A different way of dealing with redirects is using this plug in for WordPress.  A great feature of this plugin is that it will calculate how many times the URL has been hit.

Screen shot on how to put enter in a source and a target URL, plus what type is it – a 301

a counter to show you how many times its been clicked. The different colour indicates what type of redirect it is.

Quick Page/Post Redirect

On WordPress Website: Quick Page/Post Redirect

Another tool that will help with 301 redirects nicely.

It’s very easy to type in a source and destination redirect and tick a box on how you would like the link to be dealt with.

If you delete pages for what ever reason, you should always redirect the traffic/URL to another page rather than just removing it. A 301 redirect is a permanent redirect, which is great for SEO and will pass on the credibility of the link to a new page.

Cate Page is the principal Audiologist.  Their clinic is based in Cottesloe.

Vivid Hearing provides consultation to do with the purchase of the correct hearing aid.  Brands stocked include Widex, Resound and Oticon.  One point of difference of Vivid Hearing is that this clinic is not affiliated with just one brand of hearing aids, it is independent, so the customer will get the right advise and the correct hearing aid, rather than one brand of one type. The is no preference of brand.

• WordPress CMS – naturally
• Gravity Forms
• Theme: Solostream
• Hearing Aid Links
• Rotating Banner
• 2 tier menu structure

View the Vivid Hearing website: www.vividhearing.com.au

Brad Whitelock is one of the most sort after wedding celebrants in Perth.  His website is critical to him as it’s the main form of advertising, marketing and referral source. Brad also uses his website to educate his couples on how he works, his procedures and paperwork.  There is also a password protected area for his clients to log into, so they can get access to documents that relate to their wedding ceremony.

• CMS – WordPress (Naturally)
• Custom Web Forms: Gravity Forms
• Custom WordPress Development
• Feature buttons
• Recent Posts
• Rotating banner on home page

• There is support for the life of the plugin
• You can claim a financial deduction on your business from the cost
• Most a very cheap <$100 – if you were to develop plugins yourself, it would take a long time
• The community adds back into the plug in (vested interest)
• The Plug in developer will want to see  a return on the product, so he’ll do what he can to add more value / features to it
• Continuous support
• No continuous advertising
• More than likely a good user forum exists

Please note that I’m talking about a plug in that you need to buy to use, and not one that asks for a donation.

Don’t take me wrong, free plugins are great, for instance the All In One SEO Pack, no website should exist without this SEO plug in for WordPress.

A Premium Plug In that I use in every website I develop is Gravity Forms. By far this is the best forms plug in for WordPress and I’d dare to say any CMS.  There isn’t a website of mine that doesn’t launch with Gravity Forms.

There should be more Premium WordPress Plugins.

John from www.start-a-web-design-business.com has put together a very comprehensive list of contracts and check lists for when you start a web design business.

the package has the following check lists and letters:

• Website Quality Assurance Checklist
• Website Testing Checklist
• Website Hosting Agreement Template
• Website Media Release Template
• Website Design Proposal Sample
• Web Design Proposal Cover Letter

If you had time to write all of these contracts, it would take you a very long time. So having all of this from the beginning, you are way ahead of your competition.

Popular Contracts

• Web Design Contract Example
• Web Design Authorization Access Form
• Web Design Financial Balance Sheet
• Web Design Financial Break Even Analysis Spreadsheet
• Web Design Budget Planner
• Web Design Business Financials Planner
• Web Design Business Plan
• Web Design Business Plan Reference Sheet
• Web Design Business Plan Template
• Web Design Business Projected Earnings Letter
• Web Design Cashflow Forecast Spreadsheet
• Web Design Client Needs Analysis Form
• Web Design Confidentiality Agreement
• Web Design Contract Example
• Website Maintenance Agreement
• Web Design Proposal Template
• Web Design Regain Customer Good Faith Letter
• Web Design Request For Content Letter
• Web Design Request For Quote Document
• Web Design Startup Checklist
• Web Design Business Startup Financials Spreadsheet
• Web Design Style Guide
• Web Development Contract
• Web Design Contract Template
• Web Design Copyright Authorization
• Web Design Credit Card Authorization Form
• Web Design Domain Name Form
• Web Design Domain Name Registration Form
• Web Design Domain Prospect Letter
• Web Design Employee Confidentiality Agreement
• Web Design Business Expense Register
• Web Design Deadline Extension Request Letter
• Web Design Failure to Meet Deadline Apology Letter
• Web Design Fax Header Template
• Web Design Fee Increase Letter
• Web Design Hosting Agreement Contract
• Web Design Invoice
• Web Design Invoice Example
• Web Design Marketing Budget
• Web Design Meeting Confirmation Letter
• Web Design Memo Template Document
• Web Design New Client Form
• Web Design Overdue Account Letter
• Web Design Profit Loss Spreadsheet
• Web Design Project Brief

As you can see John has covered everything you’d need to deal with a client. This package is only $97 and is well worth its weight in gold.

Companies work for years and don’t have this comprehensive list of contracts and agreements to aid their web design and development business.

Please note, this is not some cheap guide to how to run your web business, it is comprehensive and will make you look professional and ready to do business.

You can purchase the Web Design Business Startup Kit from John’s website.

Here is an example of one of the contracts, which is a confidentiality agreement for a web design business:

Absolute and Alive Photography:

This is a wedding photographer’s website which showcases wedding photos and information about services and products offered. The website was a custom WordPress Design and Development. Utilising a number of tools to assist with photos and SEO.

Check out the Perth Wedding Photographer Website – Absolute and Alive.

Absolute and Alive Photography:

This is a wedding photographer’s website which showcases wedding photos and information about services and products offered.  The website was a custom WordPress Design and Development.  Utilising a number of tools to assist with photos and SEO.

Check out the Perth Wedding Photographer Website – Absolute and Alive.

Come back and see us soon.

In the meant time please go to www.goodgood.com.au for more details about our web design company.